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Consumer research

Every quarter we create and send reports to fashion brands based in Nigeria who are currently subscribed to our service. These reports which are based on consumer research we have conducted, are useful for fashion brands operating in Nigeria who seek to understand their target customers better.


This service is also available to non-fashion who would like a custom report prepared. Contact us in the form below for more information.

Reports: About

Q1 2022

Influencers to use to reach your target audience

Using primary and secondary research, this report identifies influencers that can help you target customers effectively.

Coming Soon
Reports: Welcome

Q4 2021

How to be competitive in Nigerian men's fashion

Using primary research via direct consumer survey, this report explains the current issues in Nigerian men's fashion and suggests ways for brands to attract more customers.

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Reports: Welcome

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Reports: Contact

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